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AM Best maintains stable outlook for US personal lines

Pricing gains and persistent loss pressures continue to challenge the market

Insurance News

By Josh Recamara

Dec 01, 2025Share

AM Best has held its market segment outlook on the US personal lines sector at stable, noting that aggressive rate increases and portfolio management actions have significantly improved overall underwriting performance. 

According to the Best's Market Segment Report,"Market Segment Outlook: US Personal Lines Insurance,"carriers continue to focus on maintaining strong risk-adjusted capitalization, achieving consistent profitability and ensuring sufficient liquidity.

These strengths are being tempered by persistently high loss cost severity driven by inflation and rising medical costs. Other challenges include ongoing severe weather events, economic uncertainty, including potential tariff impacts, as well as heightened market competition.

AM Best’s director, Chris Draghi, explained that inflation had created a new norm to which rates needed to be aligned, with the elevated loss severity negatively impacting performance as rates caught up. He added that economic inflation, social inflation, and rising medical and casualty costs have significantly affected insurers’ loss reserve positions.

Rate increases

The outlook also highlighted regulators’ recognition of the need for rate increases amid macroeconomic trends. While regulators have been more accommodating than in previous cycles, implementation takes time, and insurers must allow higher rates to fully earn through to see financial benefits.

Pricing has been central to carrier strategies, particularly as the operating environment shifts post-pandemic. Insurers moved from gradual rate adjustments to more aggressive pricing, resulting in the largest annual increases in direct premiums written, on a percentage basis, in 2023 and 2024 over the last decade.

Draghi noted that premiums began to increase meaningfully in 2022 and have continued to climb since, but the pace appears to have slowed in 2025, particularly on the personal auto side, with negative rate filings appearing in some regions.

AM Best emphasized that the stable segment outlook reflects expectations for market trends over the next 12 months. While the overall environment is considered neutral, this does not imply that all companies within the personal lines segment will maintain stable financial performance, the report said.

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