Partnership will bring cutting-edge coverage and bigger purses to North American events
Insurance News
By Kenneth Araullo
Nov 20, 2025ShareThe LPGA and commercial property insurer FM have announced a multi-year partnership to transform the broadcast coverage of the LPGA Tour’s North American events.
The agreement will introduce new technology, equipment, and content enhancements, with support from Golf Channel and Trackman, beginning in the 2026 season.
FM will become an Official Partner of the LPGA under this arrangement. The insurer has served as the title sponsor of the FM Championship since 2024, with the event’s $4.1 million purse standing as the largest on the LPGA Tour outside of the majors and the tour championship.
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“We are proud to take our partnership with the LPGA to an even higher level by supporting the transformation of the LPGA Tour’s broadcast, athlete and fan experience for the 2026 season and beyond,” said Malcolm Roberts, chairman and CEO of FM.
Read more:2025 Travelers Championship sets record nonprofit donations
FM’s presence in professional golf has grown significantly in recent years. Earlier this year, FM entered a multi-year partnership with Rory McIlroy, one of the sport’s most recognized figures. As part of this agreement, McIlroy will host and participate in client engagement events for FM, and the insurer’s logo will appear on his golf bag during select tournaments.
The partnership also extends FM’s relationship with Boston Common Golf, a TGL league team co-founded by McIlroy, and is part of FM’s broader strategy to leverage golf’s global reach for brand expansion and client engagement.
Insurers and golfing
FM’s commitment to the women’s game is also extends to its sponsorship of LPGA golfer Megan Khang. Khang, who wears FM’s logo and participates in company events, has become a key figure in FM’s efforts to support women’s professional golf and community engagement.
Meanwhile, the insurance industry’s involvement in golf extends beyond FM. Burns & Wilcox, for example, has previously sponsored PGA Tour golfers Webb Simpson and Jimmy Walker, gaining significant exposure through logo placements during major tournaments.
Read more:Apollo Global Management partners with PGA Tour golfer Patrick Cantlay
Insurers are also active in tournament sponsorship and philanthropy. The 2025 Travelers Championship, sponsored by Travelers, set a record for nonprofit donations, distributing $3 million to more than 180 charities. This underscores the sector’s role in supporting both golf and community initiatives.
Additionally, Apollo Global Management, a global asset manager and insurer, last year partnered with PGA Tour golfer Patrick Cantlay. The partnership includes branding opportunities and client engagement events, reflecting a growing trend of insurers aligning with high-profile athletes to expand their presence in sports.
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