Search

Asurion to acquire Domestic & General

The move signals major shift in appliance and device protection market

Insurance News

By Josh Recamara

Dec 02, 2025Share

Asurion has agreed to acquire Domestic & General (D&G), a move that will create one of the largest global providers of appliance and device protection. 

The deal brings together two major subscription-based service businesses and marks a significant consolidation play in the extended warranty and protection market, particularly across the UK and Europe where D&G has long been a dominant player.

Talks of the deal were initially reported last month.  Terms of the deal were not disclosed but sources earlier told Bloomberg News that the deal being discussed will value the UK warranty business at £2.1 billion (US$2.74 billion).

The purported combined business will offer protection for virtually every device and appliance in the home. This includes enhanced scale for repairs, claims handling, diagnostics, logistics and broader digital support. Asurion sees the acquisition as a step toward delivering integrated care across home technology and appliances, positioning itself as a single service provider for customers who increasingly rely on blended tech ecosystems.

D&G brings a long-established presence in appliance care, with more than 110 years in the market and a service network of over 25,000 independent engineers. The company maintains partnerships with major manufacturers and retailers, a portfolio that includes brands such as Whirlpool, Sky, Hoover-Candy and John Lewis. Its long record of organic revenue growth and subscription-based model aligns closely with Asurion’s.

Asurion CEO Guru Gowrappan (pictured, left) said the partnership strengthens the company’s ability to support every connected device and appliance. He noted that D&G’s market relationships and repair expertise complement Asurion’s technical capability and global service infrastructure.

D&G CEO Matthew Crummack (pictured, right) said the two firms share a customer-led approach and a commitment to innovation, adding that joining Asurion creates new growth options while maintaining the trust the business has built with households and partners.

The insurer-backed appliance care market has been evolving quickly as connected devices create higher service expectations and more complex protection needs. Asurion’s acquisition of D&G signals further integration between traditional appliance warranty operations and tech-driven device ecosystems.

The deal could reshape competitive dynamics in the UK’s appliance protection sector, where D&G has long been the leading provider, and it may accelerate the shift toward data-driven diagnostics, predictive maintenance and multi-product protection bundles.

The acquisition is expected to close in mid-2026, subject to regulatory approvals.

Related Stories

  • Asurion announces layoffs amid restructuring efforts
  • Protection business Asurion slashes headcount