The insurer has a new rating plan to expand coverage in distressed areas
Property
By Josh Recamara
Nov 25, 2025ShareFarmers Insurance is removing the cap on new homeowners' insurance policies in California, a move aligned with Insurance Commissioner Ricardo Lara's Sustainable Inusrance Strategy.
The decision affects Farmers Smart Plan Home, Smart Plan Condominium, and Smart Plan Renters policies, which were previously limited to 9,500 new policies per month.
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Expanding coverage in distressed areas
Farmers has filed a new rating plan inspired by the Sustainable Insurance Strategy, aiming to expand coverage in areas identified as distressed by the California Department of Insurance.
The plan anticipates adding several thousand new policies, with targeted marketing to roughly 300,000 consumers in these areas in early 2026. Local agency owners will also receive resources to increase outreach and policy accessibility.
The proposed filing requests a 6.99% average statewide rate increase and updates the home/auto bundling discount to 22%, up from 15%, providing consumers with additional cost incentives for combined coverage.
Commitment to market stability
Behram Dinshaw, president of personal lines at Farmers, highlighted that removing the policy cap reinforces the company's dedication to California homeowners and to sustaining a viable insurance marketplace.
Despite long-standing challenges in the state's homeowners' market, Farmers has maintained consistent offerings, he said.
In December 2024, Farmers also resumed offering coverage in multiple lines, including condominium insurance, renters' insurance, personal umbrella policies, and manufactured home landlord coverage. Business insurance applications and various Foremost Insurance offerings were also reopened, reflecting a wider commitment to maintain market availability across property and casualty lines.
Broader market and regulatory implications
California's homeowners' insurance market has faced persistent pressure from natural catastrophes, particularly wildfires, earthquake exposure and climate-driven risks. These factors, coupled with rising reinsurance costs, have prompted insurers to limit offerings in high-risk areas, driving up premiums and reducing availability.
The Sustainable Insurance Strategy encourages insurers to integrate long-term climate and resilience considerations into underwriting and rating practices.
By removing policy caps and targeting distressed areas, Farmers is operationalising these principles, potentially setting a benchmark for other carriers in the state.
Expanded access and competitive rate structures could improve market capacity, increase consumer choice, and incentivize investment in mitigation measures, such as home hardening and community wildfire prevention programs.
Looking ahead
Consumers seeking coverage will still need to meet underwriting criteria, and Farmers encourages potential policyholders to engage with local agency owners to explore eligibility and available options.
The insurer’s moves demonstrate a wider shift in California toward sustainable, resilient insurance practices aimed at maintaining long-term market viability while supporting homeowner protection.
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