Broker axes C-suite role as exec's exit follows confidential probe into alleged workplace harassment
Insurance News
By Stephen Owens
Nov 27, 2025ShareSteadfast Group has made its chief operating officer role redundant only months after appointing Noelene Palmer to the position, a move that comes in the wake of a confidential investigation into a workplace complaint involving CEO Robert Kelly (main picture).
Multiple industry sources, who were not authorised to speak publicly, told the AFR that Palmer was the person who lodged the complaint that led to Kelly stepping aside last month on full pay. “Steadfast has already announced to ASX that an external investigation into a workplace complaint was concluded on a confidential basis,” a spokesperson replied to Insurance Business. "We will not be making any further comment." Palmer has not commented to the press.
Kelly, 78, returned to his role last week after the company informed the ASX that the review had “concluded on a confidential basis”. Steadfast has not stated whether the allegations were substantiated and has refused to discuss the findings or process.
Read more:Steadfast confirms Robert Kelly to resume CEO duties
Trading in Steadfast shares was halted when Kelly temporarily stepped aside, and resumed after the announcement of his reinstatement.
Within days of that decision, Palmer’s profile was removed from Steadfast’s website. A spokesperson confirmed her position had been eliminated as part of the cost-cutting program outlined at the October annual general meeting. “As part of the changes, the COO role was made redundant effective November 2025 and Steadfast will not be replacing the role,” the spokesperson said. The company framed the decision as part of a broader review to “ensure the sustainable future of the organisation”.
However, the timing has unsettled some brokers and underwriting agencies linked to Steadfast’s national network. Several senior figures say the lack of clarity surrounding the outcome of the investigation—and the departure of the executive believed to have raised the complaint—has created unease. One broker told the AFR the situation “rattled people well beyond the company”.
Read more:Brokers respond to Steadfast CEO stepping down after "workplace complaint"
Palmer’s tenure as COO lasted only five months. Her departure adds to a string of senior exits, including her predecessor in July and longtime chief financial officer Stephen Humphrys in August. The board is also managing an ongoing ASIC investigation into potential insider trading by two employees, which the regulator confirmed last month had not been closed.
Palmer joined Steadfast in 2024 as executive general manager of operations after a career spanning IAG, TAL, Swiss Re, KPMG and Westpac, where she served as COO of financial crime and fraud prevention. She had been regarded internally as an experienced operator with strong governance capability and was credited with helping resolve issues around strata insurance processes.
Her promotion earlier this year formed part of a leadership reshuffle in which Kelly said, “Noelene brings a breadth of experience in insurance over her career and is a highly valued member of the Executive Leadership Team.” At the same time, he reconfirmed: “I reconfirm my commitment to not retire before 31 December 2026.”
Industry executives say the combination of a confidential complaint, a rapid internal investigation, and the removal of the senior leader believed to have raised concerns raises further questions about transparency and culture in a group that anchors much of Australia’s broking sector. With Steadfast’s scale and influence, governance issues reverberate beyond its own workforce, shaping market expectations around conduct and accountability.
Steadfast has provided no additional information on the investigation, Palmer’s alleged role in it, or her departure. Palmer has declined to comment.
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